New design for nki.no, and visual profile adjustment

MY ROLE:
Website: Lead Designer
Visual profile: Designer

CHALLENGE:
NKI wanted a “face-lift” for it´s website. The website enjoyed solid traffic, but non-satisfactory conversion rates on sales. The website was perceived as being outdated, complex and not user-friendly.

The job was to adjust the visual profile to be more suited for websites. They wanted the new design templates to be implemented in CMS, EasyPublish.

SOLUTION:
Carrying out a simplification and modernizing of the website´s visual expression. Developing a less conservative visual identity.